Business Application

Enterprise Portal

Enterprise Portal integrates information from heterogeneous applications and services in an organisation to achieve efficient collaboration, it relies on access technology that harness the wealth of structured and raw information distributed across the organisation including many different formats such as business applications, databases, e-mails, electronic documents and paper documents.

Enterprise Portal collates information from many sources in various formats, processes this information, and makes it available to users according to their role in the organisation. Business users can benefit from consolidated view of information. Portals also provide a considerable amount of information that business applications cannot deliver easily or clearly, meanwhile this feature delivers function of knowledge management that collates unstructured information for efficient handling, enabling the organisation to convert data to knowledge for enhanced competitiveness.

Customer Relationship Management

Customer relationship management (CRM) merges marketing efforts with business operation processes in order to identify, pursue and manage valuable customer relationships. Knowing and understanding customers' buying habits and preferences so that organisations can place yourself squarely at the point of sale, and about supporting those same customers after the sales transaction is complete. CRM helps improve customer experience, focus marketing efforts, automate analytics and reporting of customer behavior and habits, coordinate and cooperate better.

Once organisations have CRM, you will get better sales/marketing information, improved productivity and enhanced ccustomer care. An increasingly important objective, and an area that is related to the aforementioned benefits of CRM is improved customer retention/loyalty.

Organisational Business Intelligence

Business intelligence (BI) is to use ICT to collect and effectively use information to improve business effectiveness, it enables organisations to track, understand, and manage business with maximized organisational performance. organisations may use BI to improve operational efficiency, build profitable customer relationships, or develop differentiated product offerings etc..

With BI, organisations can make better business decisions with accurate data support, get faster answers to business questions with reports for example key business metrics reports which can provide insight into customer behavior, identified cross-selling and up-selling opportunities. Meanwhile, BI may help organisations to streamline business operations, understand real operational cost, manage inventory better etc.. organisations will be able to see where your business has been, where it is now and where it is going. From simple content-based metrics to sophisticated sentiment analysis, BI provides a more complete view on customer and competitor experience and opportunities therein.

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